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Website, App or Both? Questions to Ask Before You Build

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  A business idea can lead to a website, a mobile app or a combination of the two. The right starting point depends on the tasks your customers need to complete. How often will people use it? Think about whether someone needs quick information once in a while or returns regularly to manage an activity. Describe that behaviour in your project brief before discussing a particular platform. What information must be public? Service descriptions, contact information and introductory material may need to be easy to access. Other features, such as customer records or account settings, may require a private area. Separate those needs clearly. Who will maintain the content? Decide who will update text, products and images after launch. Ask the provider to explain the editing process and the ongoing work involved. A project should fit the people who will manage it. What is essential for the first version? Start with a short list of necessary tasks. Additional features can be discussed once t...